Episode 205: Subtle Substance of the Soul

“We chiropractors work with the subtle substance of the soul” starts the poetic description of how the body works in BJ Palmer’s “This Inner Power Speaks.” What does that mean? How do you describe what you do to someone? Do you describe the ‘what’ in what you do or the ‘why’? The why is something far more compelling and is what builds businesses and referrals. What’s your why?

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